Saturday, March 31, 2007

Johnny Boy Gets Rough




West Hollywood, CA - From rolls in movies like Wrong Side of the Tracks and Bolt, Johnny Hazzard has proven that he can be a ruff and tumble guy on camera. Well now he's about to show his ruff side for fashion in the newest ad campaign for San Diego based Rufskin Clothing.

Rufskin specializes in designer denim wear for men; including jeans, stretch denim, and jackets. They also feature tops, underwear and leather. For his Rufskin photo shoot, Johnny got the fashion bug and customized his own pair of jeans and shirt. The results of his handiwork can be seen in the new campaign.

"It was such a cool and pleasant experience to work with [Johnny], not only is he hot as hell but he is also super nice and a super pro," said Hubert Owner/Designer Rufskin Denim. "It was a very laid back photo shoot and it was great to also shoot some of his "hazzardized" custom pieces! He is a great guy, and we can't wait to work together again."

The ads featuring Johnny will debut in local publications starting in April. Fashion blogs such as ohlalaparis.com have already started posting the Hazzard photos. Full page ads are expected to appear in Genre magazine, DNA Australia and other major publications.

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